M a r k e t N e w s

Ford's sub-Saharan drive may benefit African plants

Posted on : Friday , 2nd October 2015

 As Ford's only manufacturing operation in the Middle East and Africa‚ Ford Southern Africa is in pole position to benefit from the group's decision to intensify marketing and production in sub-Saharan Africa‚ says Stephen Odell‚ president of Ford's European‚ Middle East and African operations. Ford has the capacity to increase it production in South Africa, particularly of the Ranger model. Ford has the capacity to increase it production in South Africa, particularly of the Ranger model. The South African-based subsidiary builds the Ranger pick-up at its Silverton assembly plant in Pretoria‚ and engines in Port Elizabeth.  Odell said: "When you look at the size of Silverton‚ you have to say there is capacity to source more from here."

Silverton‚ with an annual capacity for 110‚000 Rangers‚ expects to build up to 75‚000 this year‚ compared with 63‚000 last year. With about 65% of production going to 149 export destinations‚ and many of those forecasting market growth‚ Ford Southern Africa president Jeff Nemeth said prospects for increased production were good. Odell said that while it was too early to say where Ford would source vehicles for its sub-Saharan push‚ it is normal to supply a region from within that region. "I can't exclude the possibility of new products being built in South Africa," he said.
He was no more forthcoming on other possible African sites for vehicle or components production although Nigeria is known to be trying to woo multinational companies to help it set up a motor industry. Second biggest market in region
South Africa is Ford's second-biggest market in the Middle East and Africa region‚ after Saudi Arabia. MEA's president James Benintende said the establishment of the new division recognised the growing importance of its emerging economies. Ford sales in MEA countries are expected to grow from 200‚000 last year to 250‚000 this year. This is well short of numbers in established markets such as the US and Europe‚ where sales last year were 2.5m and 1.1m respectively. But Benintende said long-term growth prospects were excellent. "This is the final frontier" for Ford‚ he said.
In sub-Saharan Africa‚ it may take time for that growth to take hold. Odell suggested Ford may have to be patient for between 10 and 15 years for many of the region's economies to grow to the point that the region could realise its sales potential. However‚ Benintende summed up the uncertainty felt by multinational motor companies‚ which have waited decades for African markets to take off‚ when he said: "Like China‚ Africa might have exponential growth. Then again‚ it might not."
Nemeth said previously that for vehicle sales to take hold properly in sub-Saharan Africa‚ it would require the creation of an African free-trade area similar to those that have encouraged trade growth in Europe‚ North America and Asia. He added that Ford's recent success in South Africa - where sales grew 40% last year and are up 20% so far this year - gave it the confidence and momentum to expand its presence in the rest of Africa.

Source : www.bizcommunity.com
Featured Companies
  • Bajaj Auto
  • Nissens A/S
  • Bajaj Auto
  • Tire Group International, LLC.
  • dubaiexporters.com
  • Steelmate - Think safety think Steelmate

Complete List  

Advertisers in previous issue:

  • Tyres,Chain,Battery
  • GARAGE 1 has been purchasing cars, trucks and jeep in order to recuperate esclusively top quality used complet engines, gearboxes and mechanicals parts.
  • JNBK Corporation is a trusted leading manufacturer for top quality brakes with a widest range of products covering main applications for Japan, Europe & Americas.
  • Global Auto Parts is an Automotive Aftermarket spare parts wholesaler offering genuine quality aftermarket replacement parts for all makes and models of passenger cars, light commercials vehicles, trucks and trailers.
  • Car garage equipment
  • Nissens has developed, manufactured, and supplied a wide range of automotive radiators, climate control products
  • Our products are widely used and serviced for passenger car,truck,tractor,agricultural & earthmoving machines,stationary & marine engine.
  • JINGZHOU JINGFU AUTO PARTS CO.,LTD , a Taiwan & Hubei joint venture, is focusing on manufacturing and supplying professional suspension parts.
  • TOMAD International, Inc. is an export management company specializing in sales and marketing within the Middle East and Africa region.
  • Rolman World is one of the largest and most established distributors of bearings and related technical services in the Middle East and Africa.
  • Cylinder heads
  • Kenya
  • TOTACHI INDUSTRIAL CO. LTD is an esteemed Japanese company that provides a comprehensive range of lubrication products for commercial and consumer applications.
  • Pro Media is established by a group of advertising sales people who have had over 25 years of experience in Taiwan’s two-wheeled industry.
  • ANAM Motors Co., Ltd., has been expanding its areas into many markets of Auto motive Spare Parts in worldwide from the establishment year of 1998.
  • A truly global provider of quality vehicles.
  • Specialized in development, design, manufacture and sale of steel wheel of the truck and trailer and bus,etc.
  • Nordic Trailers Ltd we pride ourselves on importing and selling world leading car trailers from Respo.
  • Product includes Braking, Steering, Suspension, Filtration, Transmission, Cooling, Heating, Electrical, Engine, Lubricants, Chemicals, Wiping, Lighting etc.
  • Lanfeng machine Co., LTD is a collection of R&D, production and sales of Fuel dispenser and LPG dispenser, gas station equipment of large enterprises in China.
  • Fuel Saver
  • High quality spare parts for truks
  • Meizhou Jinda Auto Parts Co.,Ltd. is a state-owned enterprise ,specializing in manufacturing auto clutch disc and brake.
  • Supplier of vehicles, watercraft & aircraft worldwide.
  • Mobile Crushing and Screening plant
Afrotrade International Marketing, Tel: +971-50-6285684
© 1998-2020 Afrotrade