Tata Motors owned JLR continues to bet big on Middle East and North Africa

Posted on : Monday, 17th August 2015

Bruce Robertson, managing director for the MENA region for Jaguar Land Rover (JLR) said that the company will invest in Middle East and North Africa (MENA).

"We are going to continue to grow and we remain firmly committed to the Middle East and North Africa.Our dealerships will rise from 43 to 60 and we expect to create employment for nearly 2,000 people in the next two-three years. We have a footprint within the region that allows us to expand our business," said Robertson, in the in-house magazine of the conglomerate, Tata, called 'Tata Review'.

The MENA region is one of the largest markets for Jaguar Land Rover (JLR) in terms of global sales, and it is poised to become even more important for the luxury carmaker in the years ahead. The company invested of $1.5 million a year ago to ensure that the products we engineered are right for markets and customers said the MD.