M a r k e t N e w s
RMA Motors named super brand after three years in market
Posted on : Wednesday, 14th September 2016
RMA Motors Kenya has been named one of East Africa's 53 heavyweight brands as it approaches its third year operating in the region. "We have the leading premium brand in the country over Mercedes and Porshe. One out of every three luxury cars on the road is ours," RMA Motors Kenya CEO Sanjiv Shah said.
The Superbrands rankings will feature the First Lady's Beyond Zero foundation for its exceptional work in reducing maternal and child mortality rates. Superbrands is the world's largest independent arbiter of branding. It strengthens brands through market positioning, setting them apart from competitors by adding prestige.
"Superbrands has seen M-Pesa, a local brand, receive high recognition from world-renowned business mogul Bill Gates, praising the innovation of the mobile transfer service and urging developed countries to embrace it," project director Jawed Jafar said. East Africa's strongest brands will be unveiled at a VIP tribute award ceremony on November 4.
Source : www.the-star.co.ke
