Asian Geely Car Brand Eyes Tanzania Market

Posted on : Saturday, 4th October 2014

China’s top auto dealer and a listed member of Fortune 500 Company, Geely holding Group has indicated an interest in penetrating the Tanzanian automobile market with the overall intention of deepening its African footprint.

“Africa is the best market that our company have interest in introducing our ranges of cars,” said Ash Sutcliffe, Geely’s Global Public Relations officer.

The Chinese company – which started as motorcycle manufacturer in 1986 and switched to automobiles in 1997 – currently owns Volvo Cars, London Taxi Company as well as a dealership in Nairobi Kenya where it sold around 1000 cars last year.

The Company will use the experience gained in Kenya and other African markets where it has operated to produce cars specific to the continent’s market.

Geely currently has car models Emgrand 7, XPandino, Geely GC2, Geely GX2 and Pandino selling within Africa. It has mooted plans to expand operations in Africa’s largest economy, Nigeria by next year.