Inchcape Launches BMW Motorcycle Dealership in the Kenyan Market

Posted on : Friday, 4th June 2021

The arrival of Inchcape into the motorcycle sector is expected to assist Kenya's automotive industry.

Inchcape is an automotive distributor, retailer, and services firm established in the United Kingdom. Kenya (Inchcape Kenya) and Ethiopia (MOENCO) are the company's African dealerships, with Kenya serving as a centre for seven other African countries. Inchcape started as a Jaguar Land Rover dealer in Kenya in 2018 and later acquired the BMW franchise.

Speaking at the official launch of BMW Motorrad (motorcycle) Showroom at One Africa Place Building, Westlands, Nairobi, Inchcape Kenya Managing Director Hussein Ibrahim said, “The entry of Inchcape in the market will ensure better service delivery as well provide better buying power to the consumer. Our goal is to ensure that we keep our customers first by providing them with the best services they can get. This state-of-the-art showroom with a variety of motorcycle models is the first step towards achieving this. One is able to touch and feel the bikes before making a purchase with test rides also available for clients.”

BMW motorcycles are distinguished by their elegant style, power, performance, luxury, and comfort. Many motorcycle racers and the motorcycling world prefer it because of this. Biking is becoming more popular in Kenya, with a growing population.  

“We have experienced brand love from our customers and the growing biking enthusiasts because of our wide product range and the brand promise of bringing joy to clients through Modern technology,” added Ibrahim.

BMW Motorrad whose tagline is make life a ride, is part of the BMW product line that deals with the manufacture and design of motorcycles. The product line has a variety of motorcycle products to choose from depending on a person’s lifestyle and bike usage. They include Adventure bikes GS series, Sport bike (S1000 RR) and Urban mobility bike (C 400 X) among others.

“All spare parts will be made available to customers which will ease the pressure of having to source for and bring on their own which has been a pain point for many motorcycle riders. We will also as well provide trained technicians to provide expert support,” Ibrahim concluded.