M a r k e t N e w s

Nissan picks Associated Motor Holdings Kenya in bid to boost sales

Posted on : Monday, 24th November 2014

NISSAN Motor Corporation Senior Vice President Africa , Middle East and India/ South Asia Business, Takashi Hata with the flagship NP300 during the introduction of the New Nissan into the Kenyan market , at their show room over the weekend. 


Nairobi; Kenya: Global car maker Nissan has picked Associated Motor Holdings (AMH) Kenya as a partner as it seeks to boost its market share in the country. The new partner is part of the South African Imperial Group. Senior Vice President of Nissan Motor Company and Chairman of the Africa, Middle East and India region Takashi Hata told journalists in Nairobi that this operation started in August this year, but was launched officially this month.

Growth potential "We have identified the East African Community as a market with a significant growth potential. Other countries are Ghana and Nigeria in West Africa and Angola in Southern Africa," said Hata. The partnership aims to revive Nissan's presence in Kenya, to bring products from all over the world to Kenya so that the products meet the customer needs.

According to Hata, the diminished Nissan presence in Kenya was due to insufficient appeal to the market and the distribution was not well weighed. Hata said Nissan has a long heritage in Kenya and it still enjoys a presence in East Africa's economic hub for almost 50 years. The recent opening of a new dealership, Nissan Kenya, with vehicle showrooms and a service facility reflects Nissan's commitment to prioritise its customer experience and service levels as well as the image and the presence of the brand in the Kenyan market.

Hata also said Nissan wants to take over more control of the Kenyan market because the country is a centre hub for business in Africa and will create jobs and improve infrastructure in the country. Products on offer include Nissan's flagship NP200 and NP300 pickups, produced at Nissan South Africa's manufacturing plant. Other new entrants are the Nissan Sentra, replacing the Sunny, the new Qashqai and new Patrol Y62.

Source : einnews.com
Featured Companies
  • KG INTERNATIONAL FZCO
  • MIDDLE EAST BATTERY COMPANY
  • DEERFOS
  • PINNACLE
  • dubaiexporters.com
  • J.K. Fenner Limited

Complete List  

Advertisers in previous issue:

  • Mobile Crushing and Screening plant
  • Yellow stone diesel-One of the leading manufacturers of engine parts.
  • Al Maroof Trading Company is one of the leading Auto Parts Dealers based in UAE and Pakistan.
  • Exporters of Genuine & Non Geuine Parts for Japanese Cars.
  • ANAM Motors Co., Ltd., has been expanding its areas into many markets of Auto motive Spare Parts in worldwide from the establishment year of 1998.
  • Cylinder heads
  • Supplier of vehicles, watercraft & aircraft worldwide.
  • Global Auto Parts is an Automotive Aftermarket spare parts wholesaler offering genuine quality aftermarket replacement parts for all makes and models of passenger cars, light commercials vehicles, trucks and trailers.
  • TOTACHI INDUSTRIAL CO. LTD is an esteemed Japanese company that provides a comprehensive range of lubrication products for commercial and consumer applications.
  • Kenya
  • Manufacturer of extensive range of clamps, connectors and fasteners.
  • DM is one of the leading manufacturer specialized in reflective material in the world, which is only one manufacturer that not only produce personal safety production but also produce traffic safety production in China.
  • China Jiangsu Dongxing Auto Decorations Co.,Ltd,established in 1989,the manufacturer of cabin and body parts for truck Mercedes-Benz, Volvo,Scania,Man,Iveco,Daf and Renault.
  • We are producing six categories and nearly one thousand kinds and sizes of bias tyre, OTR tyre, radial tyre, Industrial tyre, agricultural tyre and solid tyre.
  • Range,Service,Quality.
  • Zhenjiang Huixiang Light&Electrical Co.,Ltd.), which located in Zhenjiang, Jiangsu Province of China, specialize in producing auto&motorcycle bulbs.
  • Best Choice International Trade is one of the leading tyre exporter in China, and a major supplier of tyres and engines in Beijing Municipality.
  • GARAGE 1 has been purchasing cars, trucks and jeep in order to recuperate esclusively top quality used complet engines, gearboxes and mechanicals parts.
  • Auto Parts
  • Unique Part Trading L.L.C was formed in the year 1984 registered with Dubai Economic Department and Dubai Chamber of Commerce in dealing with the General Trade License to do the Commercial Activities of the Business.
  • Wheel bearing / Hub units,Water pump bearings,Deep grove ball bearings;Strut bearings;Heavy duty truck tapers;Tensioner bearings
  • A truly global provider of quality vehicles.
  • Specialized in development, design, manufacture and sale of steel wheel of the truck and trailer and bus,etc.
  • Changzhou Guoshi Vehicle Accessories Co.,Ltd. is proficient in vehicle spare parts manufacturing and has involved a lot of capital, time and resources to make us prominent in this industry.
  • Car garage equipment
Afrotrade International Marketing, Tel: +971-50-6285684
© 1998-2025 Afrotrade