M a r k e t N e w s

Nissan picks Associated Motor Holdings Kenya in bid to boost sales

Posted on : Monday, 24th November 2014

NISSAN Motor Corporation Senior Vice President Africa , Middle East and India/ South Asia Business, Takashi Hata with the flagship NP300 during the introduction of the New Nissan into the Kenyan market , at their show room over the weekend. 


Nairobi; Kenya: Global car maker Nissan has picked Associated Motor Holdings (AMH) Kenya as a partner as it seeks to boost its market share in the country. The new partner is part of the South African Imperial Group. Senior Vice President of Nissan Motor Company and Chairman of the Africa, Middle East and India region Takashi Hata told journalists in Nairobi that this operation started in August this year, but was launched officially this month.

Growth potential "We have identified the East African Community as a market with a significant growth potential. Other countries are Ghana and Nigeria in West Africa and Angola in Southern Africa," said Hata. The partnership aims to revive Nissan's presence in Kenya, to bring products from all over the world to Kenya so that the products meet the customer needs.

According to Hata, the diminished Nissan presence in Kenya was due to insufficient appeal to the market and the distribution was not well weighed. Hata said Nissan has a long heritage in Kenya and it still enjoys a presence in East Africa's economic hub for almost 50 years. The recent opening of a new dealership, Nissan Kenya, with vehicle showrooms and a service facility reflects Nissan's commitment to prioritise its customer experience and service levels as well as the image and the presence of the brand in the Kenyan market.

Hata also said Nissan wants to take over more control of the Kenyan market because the country is a centre hub for business in Africa and will create jobs and improve infrastructure in the country. Products on offer include Nissan's flagship NP200 and NP300 pickups, produced at Nissan South Africa's manufacturing plant. Other new entrants are the Nissan Sentra, replacing the Sunny, the new Qashqai and new Patrol Y62.

Source : einnews.com
Featured Companies
  • KG INTERNATIONAL FZCO
  • MIDDLE EAST BATTERY COMPANY
  • DEERFOS
  • PINNACLE
  • dubaiexporters.com
  • J.K. Fenner Limited

Complete List  

Advertisers in previous issue:

  • Trade Exhibition
  • Our products are widely used and serviced for passenger car,truck,tractor,agricultural & earthmoving machines,stationary & marine engine.
  • Nordic Trailers Ltd we pride ourselves on importing and selling world leading car trailers from Respo.
  • Lanfeng machine Co., LTD is a collection of R&D, production and sales of Fuel dispenser and LPG dispenser, gas station equipment of large enterprises in China.
  • The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance.
  • Kenya
  • ANAM Motors Co., Ltd., has been expanding its areas into many markets of Auto motive Spare Parts in worldwide from the establishment year of 1998.
  • DM is one of the leading manufacturer specialized in reflective material in the world, which is only one manufacturer that not only produce personal safety production but also produce traffic safety production in China.
  • JNBK Corporation is a trusted leading manufacturer for top quality brakes with a widest range of products covering main applications for Japan, Europe & Americas.
  • Exporters of Genuine & Non Geuine Parts for Japanese Cars.
  • Bearings
  • Range,Service,Quality.
  • We are producing six categories and nearly one thousand kinds and sizes of bias tyre, OTR tyre, radial tyre, Industrial tyre, agricultural tyre and solid tyre.
  • Best Choice International Trade is one of the leading tyre exporter in China, and a major supplier of tyres and engines in Beijing Municipality.
  • Leading Dealers,Wholesalers & Retailers Specially For Nissan,Toyota & All Japanese Car Genuine Spare Parts.
  • TOMAD International, Inc. is an export management company specializing in sales and marketing within the Middle East and Africa region.
  • Specialized in development, design, manufacture and sale of steel wheel of the truck and trailer and bus,etc.
  • Dealers of Honda,Yamaha,Suzuki.
  • A truly global provider of quality vehicles.
  • Auto Parts
  • Mobile Crushing and Screening plant
  • JINGZHOU JINGFU AUTO PARTS CO.,LTD , a Taiwan & Hubei joint venture, is focusing on manufacturing and supplying professional suspension parts.
  • GUANGZHOU YIFENG AUTO PARTS MANUFACTURING CO., LTD. is a professional manufacturer and distributor of automotive filters, mainly specializing in all kinds of oil filters, fuel filters and air filters.
  • FM Filter Monza can respond to this need with a wide range of ready or customized filters, manufactured using different technological solutions.
  • Nissens has developed, manufactured, and supplied a wide range of automotive radiators, climate control products
Afrotrade International Marketing, Tel: +971-50-6285684
© 1998-2025 Afrotrade