M a r k e t N e w s

Salvador Caetano introduces the new generation Ford Raptor & Everest in the Kenyan market

Posted on : Wednesday , 10th January 2024

Ford Motor is the second-biggest American automaker in Kenya, and Caetano Kenya, a car dealership with Portuguese support, has stepped up its efforts to promote the sale of Ford vehicles there. This happens after a successful deal to distribute Ford cars solely in Kenya was signed.


This week saw the opening of a brand-new Ford Showroom on Mombasa Road by Caetano Kenya, a group of businesses owned by the Salvador Caetano group in Portugal. The showroom will act as a location for Ford vehicle maintenance and sales.


Ford and Caetano's recent partnership offers both businesses a new opportunity to increase their market share in Kenya.


This partnership has a lot of potential because it takes advantage of Caetano's extensive network and knowledge of marketing and selling well-known brands in this area. With the introduction of the most recent versions of the Ford Transit Bus, Ranger, Raptor, and Everest, Caetano has already started its marketing campaign.


CMC Motors used to own the Ford franchise in Kenya.


Pedro Campos, managing director of Caetano Kenya, praised the collaboration.


"We are glad to include Ford in our portfolio of brands. We anticipate that our partnership will continue to grow Ford's market share in the SUV and Light Commercial Vehicles (LCV) segments, where it is currently among the best-performing vehicles," he said.


"At Caetano, our mission is to provide our clients with superior services that go above and beyond their expectations to guarantee the best possible road trip experience. We extend a warm greeting to both current and potential Ford clients.


Through the Caetano Express network, Caetano said it will offer after-sales services for the Ford brand throughout Kenya.


According to Caetano, the Ford Motor Company will fully outfit these service centers, ensuring the availability of genuine Ford parts.


In Kenya, Caetano Kenya is the exclusive local distributor of Ford, Hyundai, Kia, Renault Trucks, and Renault vehicles.


With its headquarters located in Portugal, the Salvador Caetano Group has been in the automotive industry for more than 75 years.


It is found in more than 100 nations in both Africa and Europe.


Caetano Kenya unites a number of businesses that are part of the Salvador Caetano group in Portugal. These businesses engage in a variety of automotive-related activities, such as car distribution and maintenance as well as car rentals.


Source : www.the-star.co.ke
Featured Companies
  • dubaiexporters.com
  • J.K. Fenner Limited

Complete List  

Advertisers in previous issue:

  • Rolman World is one of the largest and most established distributors of bearings and related technical services in the Middle East and Africa.
  • Unique Part Trading L.L.C was formed in the year 1984 registered with Dubai Economic Department and Dubai Chamber of Commerce in dealing with the General Trade License to do the Commercial Activities of the Business.
  • FM Filter Monza can respond to this need with a wide range of ready or customized filters, manufactured using different technological solutions.
  • Global Auto Parts is an Automotive Aftermarket spare parts wholesaler offering genuine quality aftermarket replacement parts for all makes and models of passenger cars, light commercials vehicles, trucks and trailers.
  • Pro Media is established by a group of advertising sales people who have had over 25 years of experience in Taiwan’s two-wheeled industry.
  • Zhenjiang Huixiang Light&Electrical Co.,Ltd.), which located in Zhenjiang, Jiangsu Province of China, specialize in producing auto&motorcycle bulbs.
  • Exporters of Genuine & Non Geuine Parts for Japanese Cars.
  • Wheel bearing / Hub units,Water pump bearings,Deep grove ball bearings;Strut bearings;Heavy duty truck tapers;Tensioner bearings
  • Car garage equipment
  • For European Trucks & Engine Parts.
  • Dealers of Honda,Yamaha,Suzuki.
  • High quality spare parts for truks
  • Yellow stone diesel-One of the leading manufacturers of engine parts.
  • ANAM Motors Co., Ltd., has been expanding its areas into many markets of Auto motive Spare Parts in worldwide from the establishment year of 1998.
  • GUANGZHOU YIFENG AUTO PARTS MANUFACTURING CO., LTD. is a professional manufacturer and distributor of automotive filters, mainly specializing in all kinds of oil filters, fuel filters and air filters.
  • Steelmate - The world leading manufacturer in mobile electronics industry
  • China Jiangsu Dongxing Auto Decorations Co.,Ltd,established in 1989,the manufacturer of cabin and body parts for truck Mercedes-Benz, Volvo,Scania,Man,Iveco,Daf and Renault.
  • Fowlers Parts supply genuine original spare parts
  • Changzhou Guoshi Vehicle Accessories Co.,Ltd. is proficient in vehicle spare parts manufacturing and has involved a lot of capital, time and resources to make us prominent in this industry.
  • Pensol Industries Limited has a wide range of products, both in Automotive and Industrial lubricants
  • JINGZHOU JINGFU AUTO PARTS CO.,LTD , a Taiwan & Hubei joint venture, is focusing on manufacturing and supplying professional suspension parts.
  • Tyres,Chain,Battery
  • JNBK Corporation is a trusted leading manufacturer for top quality brakes with a widest range of products covering main applications for Japan, Europe & Americas.
  • Range,Service,Quality.
  • Fuel Saver
Afrotrade International Marketing, Tel: +971-50-6285684
© 1998-2024 Afrotrade